My First Time: Cool Gal Blue | Proud to be a Part of the 95%!

*This post contains affiliate links. If clicked and a sale is made, I receive a commission. All opinions are my own. Thanks for supporting the brands that make Super Style Me possible!

*Note: Since this post went live, Cool Gal Blue changed its name to Society+. All of the links should direct you to the proper place, but their official home page is

cool-gal-blue-6-full-windMy name is Becca, and I’m a grown woman who enjoys wearing tutus. Now that we’ve gotten that out of the way, I want to tell you all about one of my new favorite online stores – one that is on the verge of something revolutionary. Cool Gal Blue is bringing honesty to fashion from its consistent sizing to the authenticity of its models. At the helm is their creative director, Jessica Kane. You may know her from her blog, Life & Style of Jessica, or as the founder of Skorch Magazine.


The #WEARETHE95PERCENT Campaign Presented by @CoolGalBlue ​in response to the fact that only 5% of American women naturally possess the body that is presented as “ideal” in advertising. Models from left Beck​​ of @manfattan, Meag​​han of @littlelimedress, @jessica_kane of @skorchmagazine, Liz o​​f @psitsfashion and Marcy of @themarc​​yminute. Photography by @mic​​htakespics. Makeup by @gabriellafortunato (Marcy & Beck) and @beatbyalexismarie (Liz & Meaghan). Concept and direction by @jessi​​ca_kane. All wardrobe provided by

Kane and company flaunt their fabulousness for the “We are the 95%” campaign in Cool Gal Blue’s new Curves in the City lookbook. The campaign addresses the statistic that only 5% of American women have the “ideal” body which is prevalent in the media. Since 100% of women deserve to be represented and to feel confident, Cool Gal Blue does things differently than many other plus size retailers.

cool-gal-blue-1-medEver have the problem being one size in one brand and a different size in another, even at the same store? Cool Gal Blue practices “Honest Sizing.” While they get their clothes from a variety of places, they hand measure each item and size it accurately so you don’t have to worry about anything running too big or too small. At the moment, they don’t offer every style in every size, but there is a large selection above size 24, and I’ve even seen a few items in 30 and 32.

cool-gal-blue-3-medThe main reason I started blogging is I never saw any size 28s modeling the clothes I’d like to buy. Most plus size models fall into the 12/14/16 range, and of course these ladies are all beautiful, but the lack of diversity gave me no clue as to how clothes would look in my size and on my body. Lucky for me, Cool Gal Blue has models in a variety of sizes, and the coolest part is they don’t Photoshop any of them! Booties, bellies, and rolls are left as they are IRL because us regular girls have them, too.

cool-gal-blue-4-medReady to give Cool Gal Blue a try? Get 20% off your order at checkout with the code STYLE20!

You can also be a part of the real-size revolution by using the hashtags  #FASHIONFORTHEMAJORITY, #WEARETHE95PERCENT, and #HONESTSIZING.

cool-gal-blue-5-full-EDITHow do you feel about Cool Gal Blue’s philosophy and the “We are the 95%” Campaign? Let me know in the comments!

Realistic models and honest sizing shouldn’t be such cutting edge ideas, but I’m glad Cool Gal Blue working to make them the new normal. I hope other brands follow their lead. Viva la tutu!

Outfit Details – Tulle Skirt: Cool Gal Blue – in size 4x / Top: ModCloth / Shoes: Lane Bryant (similar) / Necklace and Earrings: Charming Charlie (similar)

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4 thoughts on “My First Time: Cool Gal Blue | Proud to be a Part of the 95%!

  1. Amanda C says:

    I love the honesty and anti-photoshop philosophy of this store. And can there also be a revolution where grown ladies where more tutus as well? (Did you ever read All Tutus Should Be Pink” as a kid? Probably one of my favorite books even to this day haha). You look amazingggg, and I’m so glad to learn about a new store!
    XO Amanda | Sans Scrubs

    • says:

      I would definitely be a part of the tutu revolution! I can’t believe after all of my years of working in a bookstore I’ve never come across that book! I’ll have to check it out! Thanks for the kind words, as always 🙂

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