*This post contains affiliate links. If clicked and a sale is made, I receive a commission. All opinions are my own. Thanks for supporting the brands that make Super Style Me possible!
*Note: Since this post went live, Cool Gal Blue changed its name to Society+. All of the links should direct you to the proper place, but their official home page is http://www.society-plus.com.
My name is Becca, and I’m a grown woman who enjoys wearing tutus. Now that we’ve gotten that out of the way, I want to tell you all about one of my new favorite online stores – one that is on the verge of something revolutionary. Cool Gal Blue is bringing honesty to fashion from its consistent sizing to the authenticity of its models. At the helm is their creative director, Jessica Kane. You may know her from her blog, Life & Style of Jessica, or as the founder of Skorch Magazine.Kane and company flaunt their fabulousness for the “We are the 95%” campaign in Cool Gal Blue’s new Curves in the City lookbook. The campaign addresses the statistic that only 5% of American women have the “ideal” body which is prevalent in the media. Since 100% of women deserve to be represented and to feel confident, Cool Gal Blue does things differently than many other plus size retailers.
Ever have the problem being one size in one brand and a different size in another, even at the same store? Cool Gal Blue practices “Honest Sizing.” While they get their clothes from a variety of places, they hand measure each item and size it accurately so you don’t have to worry about anything running too big or too small. At the moment, they don’t offer every style in every size, but there is a large selection above size 24, and I’ve even seen a few items in 30 and 32.
The main reason I started blogging is I never saw any size 28s modeling the clothes I’d like to buy. Most plus size models fall into the 12/14/16 range, and of course these ladies are all beautiful, but the lack of diversity gave me no clue as to how clothes would look in my size and on my body. Lucky for me, Cool Gal Blue has models in a variety of sizes, and the coolest part is they don’t Photoshop any of them! Booties, bellies, and rolls are left as they are IRL because us regular girls have them, too.
Ready to give Cool Gal Blue a try? Get 20% off your order at checkout with the code STYLE20!
You can also be a part of the real-size revolution by using the hashtags #FASHIONFORTHEMAJORITY, #WEARETHE95PERCENT, and #HONESTSIZING.
Realistic models and honest sizing shouldn’t be such cutting edge ideas, but I’m glad Cool Gal Blue working to make them the new normal. I hope other brands follow their lead. Viva la tutu!